Honey Thrift

Honey Thrift was my thesis exhibition project completed in conjunction with my thesis paper on thrift shopping and how to make it more appealing to a greater audience of people. In my research, I found that curating clothes and presenting them in a boutique setting, along with creating a social media presence and participating in community events helps reduce the common stigma of thrift shopping.

Role: Designer | Professor: Hannah Edwards | Course: Senior Thesis & Exhibition
Thrift shopping has developed a bad reputation. It is often seen as a time-consuming activity done in a bleak, unorganized setting solely for the purpose of saving money. Honey aims to change that common misconception. Derived from the term “honeypot,” a common phrase used in the thrift community to describe a store filled with desirable items, Honey is carefully curated to be stylish, affordable, inclusive, and authentically you. We lovingly create a capsule of trendy but timeless pieces for each season in a comprehensive size range, wash them, and organize them by size, style, and color so that every shopping experience feels like you found a honeypot.
Storefront design
Photography style
Left: Reusable tote bag for purchases
Right: Business card
Social media post examples
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