Role: Designer | Professor: Hannah Edwards
Thrift shopping has developed a bad reputation. It is often seen as a time-consuming activity done in a bleak, unorganized setting solely for the purpose of saving money. Honey aims to change that common misconception. Derived from the term “honeypot,” a common phrase used in the thrift community to describe a store filled with desirable items, Honey is carefully curated to be stylish, affordable, inclusive, and authentically you. We lovingly create a capsule of trendy but timeless pieces for each season in a comprehensive size range, wash them, and organize them by size, style, and color so that every shopping experience feels like you found a honeypot.
Storefront design
Photography style
Left: Reusable tote bag for purchases
Right: Business card
Social media post examples
