Ojibwa Casino Newsletter Redesign

When approached by the Ojibwa Casino team with the ask of a new, refreshed concept for their monthly newsletter, their only definitive ask was for it to be a booklet format instead of the quarter-fold it currently was. With almost complete creative freedom, I presented two distinct concepts that took elements from their current brand and modernized them.

Below is the chosen concept. The layout is refreshed through the use of color, dynamic headlines, and consistent photo treatments. Each promotion is given its own section to increase readability and food, beverage, and entertainment sections have been combined by property to make them easier to digest.
Role: Designer | Creative Director: Ryan Supalla | Client: Ojibwa Casino | Agency: Red Circle Agency
PROCESS WORK
Previous newsletter format another designer created.
Option B submitted to the client.
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