OneCard Rewards Card Redesign

Avi Resort & Casino requested an update to their myAdvantage player's cards ahead of their rewards club merger with Spirit Mountain Casino. The brief was open to creative freedom, with their only request being to keep the current tier names and provide one "on-brand" option. With that information, me and two other designers provided the client with several options, ranging from similar to their previous card to completely different.

Below is the final concept I created as it is currently being used. The background utilizes colors from AVI's current palette, a luxurious texture, and an expanded logo element. For fonts, I paired a heavily tracked sans-serif from their current brand guidelines with a similar weight, easy-to-read script. These elements combined create an elevated and more on-brand version of their previous cards.

Role: Designer | Creative Director: Ryan Supalla |
Clients: Avi Resort & Casino & Spirit Mountain Casino | Agency: Red Circle Agency

PROCESS WORK

Previous "myAdvantage" player's card created by another designer.

ROUND 1 | Option A submitted to the client. This is what would eventually become the final.

ROUND 1 | Option B submitted to the client.

ROUND 2 | Option A submitted to the client. At this point, they also requested we change the name from myAdvantage to oneCard. This option would ultimately end up being chosen but the client requested the colors be switched.

ROUND 2 | Option B submitted to the client.

ROUND 2 | Option C submitted to the client.

ROUND 2 | Option D submitted to the client.

ROUND 2 | Option E submitted to the client.

↑Back to Top